Leader in the segment of fastening for metallic construction in Brazil, HARD has been specialized in the development, manufacture and sale of innovating solutions since 1985, when it was created in Porto Alegre (RS). With the quick expansion of its business, the company saw the need to increase its structure, inaugurating two new branches, in Santa Catarina and São Paulo.
In 2004, the parent company was transferred to Joinville (SC) and its performance came to e encompass all the Brazilian territory, by means of the support of its external commercial team and representatives present in several cities.
The product lines of HARD are in accordance with international validation and have the certification FM Approved with exclusiveness in Brazil.
To grow, we need to know where we want to arrive. Hard is aware that, to attain its aims, it is necessary to make known its principles and foundations, besides aligning its strategies and actions with them.
Offer innovation in all segments that we act to facilitate the life of the client
Raise the constructive pattern of the countries we operate
In 2022, to invoice R$ 115 million with 12% of Gross Operating Revenue in innovative products
• Seeking efficiency simply
• Commitment
• Entrepreneurship
• Specialization
• Sustainability
• Enhancement and acknowledgement of People
• Innovation