1. About Hard Group
The Hard Group acts to raise the constructive and productive standard of the countries, therefore is committed to bringing innovative and specialized solutions to the customer, thus ensuring the best results. In this way, we have the same commitment in our Online services and we want to guarantee the total security of your data. It is Privacy Policy aims to inform the processing of personal data of our customers, in accordance with Brazilian legislation on the protection of personal data, especially to Law No. 13,709, of August 14, 2018, as amended (General Law Protection of Personal Data – “LGPD”).
2. Definitions
(a) “Customer” and/or “You” – natural or legal person using the Site and services
provided by Hard;
(b) “Consent” – free, informed and unambiguous (leaving no doubt) consente by which the Client agrees with the processing of his personal data for a Purpose previously stipulated. After consent, the latter may revoke it at anytime. However, we emphasize that the revocation of consent cannot invalidate the treatment previously carried out;
(c) “Personal Data” – information relating to an already identified natural person, or with the potential to make it identifiable;
(d) “Foreman” – person (individual or legal entity) appointed by Hard responsible for act as a communication channel between the Hard Group, you and the authorities government agencies in matters related to this Privacy Policy and the Processing of Personal Data by Hard.
(e) “Purpose” – what Hard aims from the Processing of Personal Data;
(f) “Privacy Policy” – document by which Hard clarifies in detail, the processing of personal data of Customers, in compliance with current legislation, especially in accordance with the provisions of the LGPD;
(g) “Site” – Hard’s product and service supply platform;
(h) “Holder” – natural person to whom the Personal Data object of the Treatment; and
(i) “Processing” – processing of personal data is considered to be the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, disposal, evaluation or control of information, modification, communication, transfer, dissemination or extraction of Data Personal.
3. Purpose of this Privacy Policy
Observing the principles established in art. 6 of the LGPD, this Privacy Policy seeks to strengthen Hard’s commitment to the privacy of its Customers’ Personal Data while using our website.
Hard will use your information for the following purposes:
(a) All information collected about You will be used to constantly improve your online experience and process your orders;
(b) The Personal Data of Customers will be processed to the extent that they are necessary for Hard to provide the services contracted by them, both now and in the future;
(c) Customer Personal Data allows Hard to contact You if necessary to process your orders or to inform you of the status of your orders;
(d) We monitor traffic patterns and use of each client’s website to continue developing Hard’s structure, design and performance in online vehicles;
(e) We may also use your information to communicate with you about important changes made to the website, new Hard services and special offers;
(f) In order to improve our website, we may collect information to help us understand how Customers use it. For example, we may study the information collected to determine which areas of our website are most frequently visited by our customers. If necessary, it is possible to send global statistics about our customers, sales, traffic patterns and other related information to trusted third parties, however these statistics will not include any information that allows for individual identification. Personal information such as your name or email address will not be used for our studies. Hard clarifies that the Customer is under no obligation to provide Personal Data to browse its website, however, if it chooses not to provide it, Hard may not be able to provide the requested service. Any information provided by Customers, including Personal Data, will be collected and stored in accordance with the security standards required by the National Data Protection Authority or, failing that, following good market practices.
Hard applies its best efforts to maintain the integrity and confidentiality of the information provided through its communication channels. Storage will be for the time necessary and permitted by law.
4. To whom does this Privacy Policy apply?
This Privacy Policy applies to all those who use Hard’s website, as well as to those who somehow have their Personal Data processed by Hard through the company’s website.
5. Purpose of Treatment
Personal Data will be used for the following Purposes:
Purpose Legal basis – Authorize your access as a Client to our systems.
Art. 7, V of the General Data Protection Law – For the execution of the contract between Hard and the Client. Offer you our products. As appropriate, manage your credit.
Art. 7, X of the General Data Protection Law – For credit protection. As appropriate, carry out the collection procedures. In addition, as “secondary purposes”, that is, not necessary, but which allow us to offer you a better service, your information will be used for: Purpose Legal basis – Inform you about new products or services, changes introduced in them, special offers and promotions
Art. 7, IX of the General Data Protection Law – To meet the legitimate interest of the Parent Company. Commercial prospecting. Evaluate the quality of the service we provide.
If you do not want your personal data to be processed for “secondary purposes”, you can deny your consent from now on by sending your request to our Person in Charge, as indicated in section 12 of this Privacy Policy.
6. Sharing Personal Data with Third Parties
Your Personal Data may be shared with our partners and suppliers, to the extent strictly necessary to achieve the purposes set out in this Privacy Policy and in order to guarantee the provision of the service contracted by the Customer, to comply with legal and/or regulatory obligations. We inform you that Hard may also share your data in cases involving the merger, spin-off, acquisition or incorporation of companies or any other corporate transaction in which Hard is a party. We also clarify that we can share your personal data with the competent authorities if requested. We emphasize that the sharing will take place through the adoption of appropriate technical and organizational measures, aiming at the confidentiality and integrity of the information.
[There is a possibility that on our website there are links that redirect the Customer to other partner websites. In this case, before clicking on such links, Hard recommends that You consult the privacy policies of these sites before providing any Personal Data.]
7. International Transfer of Personal Data
Hard may share your Personal Data with partners and suppliers based in other countries, always in compliance with applicable legislation and in accordance with this Privacy Policy.
8. Cookies
Hard may automatically collect information about Customers on its website through “cookies”. “Cookies” are pieces of information that a website transfers as very small files or collections of text files, which are stored on the hard drive of the Customer’s computer and are used to maintain a history of use of this website. “Cookies” can make the website more useful by storing the Customer’s preferences. “Cookies” do not personally identify users, even if they identify a Customer’s computer. On our website, Google Analytics is used. This is an analytical service of web pages provided by Google Inc. (“Google”). Google Analytics uses cookies, which are files located on your computer, to help the website analyze how users use that website. The information generated by cookies about your use of websites is transferred and stored by Google on the servers of the
United States. Before carrying out such a transfer, an information anonymization process will be carried out, eliminating the last octet of the user’s IP address. Google processes this information on our behalf for the purpose of evaluating your use of the website, compiling website activity reports and providing other services relating to website activity and internet usage. Google will not link your IP address to any other data that Google has. You can refuse the use of cookies by selecting the appropriate setting on your browser. However, please take into account that doing so may not complete the functionality of this website. You can choose that your data (including your IP address) will never be collected again and that data will no longer be processed by Google by downloading and installing the add-on for your web browser from the following link: tools.google.com/dlpage/gaoptout Cookies can be managed by the Customer at any time, just clear the data
of your browsing in your browser. Blocking certain cookies may make it impossible for certain parts of our websites to function fully and properly.
9. Will I receive an email from you? How do I proceed if I don’t want to receive them?
Yup. As a registered user, you will receive sporadic emails about important changes made to the website, new Hard services and special offers, if at the time of registration you have indicated in the form that you wish to receive information.
You have the right to request a copy of the information Hard has about you at any time.
You also have the right to demand the correction of any error in the information held by Hard about you, as well as to oppose Hard’s use of your personal data for direct marketing purposes.
10. Ways in which we prevent the improper use or disclosure of your personal data / Security Measures
To avoid the improper use or disclosure of your data, they will be kept strictly confidential, for which we have implemented physical, technical and administrative security measures. For more information, you can contact our personal data department by sending an email to the address indicated above.
11. Exercise of Rights by the Data Subject
Under the terms authorized by the LGPD, you will be able to access, rectify and cancel your personal data, as well as oppose its treatment, limit its use or disclosure, as well as revoke consent for the purposes you have granted us, through of the procedures that we have implemented, unless specifically prohibited by law or competent authority. To find out about the aforementioned procedures, requirements and deadlines, we ask you to contact our Person in Charge, sending an email to the following address: [email protected] Eventually, anonymization or exclusion may make the provision unfeasible. of the services when you will be asked to cancel the services as a prerequisite. If your Personal Data is processed with your consent, the Customer may withdraw it at any time. However, the withdrawal of consent (a) will not affect the legitimacy of the Treatment carried out previously, nor will it prejudice the Treatment carried out on other legal bases; and (b) may make the continuity of the services unfeasible, when you will be asked to cancel the services as a prerequisite.
12. Hard Commitment
The protection of your privacy is a priority for Grupo Hard. We use the information collected on the website to make browsing and purchasing on our website as simple as possible and to provide you with a superior shopping experience. After all, making the customer’s life easier is a mission for Hard. This information will only be available to Hard personnel to the extent that it is useful to fulfill your order or to inform you about our products, both now and in the future. We do not sell, exchange or give your personal information to others. In case of doubt, get in touch through Grupo Hard’s communication channels, always available to help.